The Hudson Institute is comprised of 293 staff and 149 students, and 2021 saw 283 research publications. As a global bioscience medical research leader, Hudson Institute’s sole focus is on powering breakthrough scientific discoveries into improved health care that will transform lives. Needless to say Hudson Institute is a sought after leader in the industry, regularly featuring in the media for their break-through research. Unfortunately they had outgrown their old website and some of their marketing collateral, and needed an organised approach to updating everything.
The Institute approached Blitzm Design to update its website and create new marketing collateral. The website needed to be easy to administrate as it is updated constantly with media stories, events, new staff and reports. There was also a lot of pre-existing, disorganised content, so this needed to be rearranged and housed for the Institute into a logical system. Finally, Hudson Institute relies heavily on donations, so it is important that donating is obvious and easily accessible.
At Blitzm Design we believe beautiful design isn’t just for the public-facing side of the website, the back-end system for the content editor should be just as well thought out and designed. We sat down with the communications team at the Institute many times to ensure we correctly categorised and labelled their content. This was then combined with a planned and logical back-end system. Changing something would update it in various places on the website and would display it as needed for different sizes and contexts. Minimal website training was needed, as the staff at Hudson Institute recognised their own language in the back-end, making creating new content and editing existing content intuitive.
Blitzm Design built the website using a library of reusable components that were custom-designed with the functionality for the Hudson team to create targeted new stories, disease pages and donation campaigns. The new website places much more emphasis on the Institute’s Research Centres and fundraising.
Our research and analysis showed that their research centres are highly trafficked, so they have more prominence on the home page, taking the user to where they often want to go in one simple click.
We created several methods to make navigating through the content-heavy website easy for the user. This includes searching, secondary navigation, organising the order of content from the existing user traffic, and using intuitive cross-linking on all the pages. As an example, the Centre for Cancer Research’s page has automatically generated links to the head researchers and the research groups within that centre.