This is the fourth year collaborating with the team at the Hudson Institute of Medical Research to create the Annual Report. We love working with the Hudson Institute as they always want to push the creative boundaries to represent the amazing innovative research they do, while also keeping a corporate feel to appeal to the commercialisation and financial sides of the organisation.
We created an abstract grided pattern using the Hudson Institue’s logo and colour palette which we used on the front and back cover, it was also sliced into lots of smaller blocks and used in various layouts through the report. This was a playful way of subtlety incorporating the brand on each page.
We let the stunning images shine and paired back the design where needed. To create cohesiveness between the photographs and design we slightly tweaked small details within the photographs such as clothing to match the Hudson colour palette.
We look forward to getting started on the 2020 version, it should be an interesting year!